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Georgina Jaffee Premier Milling, "Photograph 3"
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Photograph of Joe Bloom, Joseph (Joe) Bloom, director of Premier Milling.
Joseph (“Joe”) also attended Jeppe High school and in 1937 completed his accounting Articles at Hemphill Anderson. He then joined Epic Oil Mills, a subsidiary of Premier Milling. In 1944, after returning from the army. He married Margaret Miller in 1938 and they had two children, Anthony (“Tony”) and Susan. He became a Director of Premier Milling in 1960. In 1963 when the United Trust (Pty) Ltd sold a controlling interest in Premier Milling to Associated British Foods, Joe was made Chairman and Chief Executive Officer of the company. Joe was a tough negotiator and well-liked and respected by all the employees. He served on the Boards of many other companies and was recognized as one of the Sunday Times Businessmen of the Year in 1974. He made a major contribution to the building of Premier Milling and was recognised as one of the most important South African businessmen. When he died in 1979, his son Tony followed in his footsteps and became Chairman.
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Donated by Georgina Jaffee
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