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South African Jewish Chronicle
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The South African Jewish Chronicle clippings, "Page 5 of the pre-paid advertisments on Page 1081"

Newspaper clipping depicting page 5 of the pre-paid advertisments on page 1081 in Volume IV - Issue 65 of the New Series in The SAJC newspaper circulated on 29 December 1911. This is the twentieth page in the Collection of 20 consecutive pages preserved from an early Issue of the SAJC.
The pre-paid advertisments section is described in the SAJC as "miscellaneous pre-paid advertisments such as Wanteds, To Lets, For Sales, Situation-Vacant or Wanted, etc." on the first page of advertisments. The header of this page recaps the subscription prices and price of advertising.
There are four advertisments for various upcoming theatre and performances, each detailing the performers and method of booking to attend. There is an advertisment with Hebrew writing advertising groceries from Mr Landau that meet special kashrut requirements for Passover (Pesach) needs. The Universal Employment Agency has a notice advertising service, with some race-sensitive information about what races are most likely available at short notice, reflecting firstly the norm of hiring 'servants' and secondly the racism that was deemed acceptable. The last advertisement consists of three notices of buildings that will be abandoned under the Registration of Businesses Act, 1909, suggesting these businesses have violated the Act.

South African Jewish Chronicle

The South African Jewish Chronicle clippings, "Page 4 of the pre-paid advertisments on Page 1080"

Newspaper clipping depicting page 4 of the pre-paid advertisments on page 1080 in Volume IV - Issue 65 of the New Series in The SAJC newspaper circulated on 29 December 1911. This is the nineteenth page in the Collection of 20 consecutive pages preserved from an early Issue of the SAJC.
The pre-paid advertisments section is described in the SAJC as "miscellaneous pre-paid advertisments such as Wanteds, To Lets, For Sales, Situation-Vacant or Wanted, etc." on the first page of advertisments.
This page includes advertisements for R Muller's pianos and organs, F. Blum's orchestra, M. Jessen's cartage contractor, and Clark & Thiselton's landing and forwarding agents. These are standard advertisments for various products and services.
The advertisements of note on this page are the two remaining notices. The first is one from the South African Labour Party Naturalization Committee. With the large influx of Jews into South Africa at this time due to conditions in countries of origin, there was a demand for immigration-related services such as naturalization certifications. This kind of service assisted Jews with becoming South African citizens, which was an interesting transition to make, since it meant a permanent commitment to settling in South Africa and to letting go of their previous citizenship. The second advertisement is for "The Davidoff Pharmacy", and is interesting for its description of its prescription rate being the same as "Chevra Kadisha" prices. Chevra Kadisha refers to the largest Jewish charity in South Africa, meaning that this pharmacy claims to have prices as low as if they were running a charity for no profit. This is a claim that is recognizable to Jewish folk (being a Jewish charity), suggesting the advertisers were Jewish and aiming their product at Jewish folk.

South African Jewish Chronicle

The South African Jewish Chronicle clippings, "Page 3 of the pre-paid advertisements on Page 1079"

Newspaper clipping depicting page 3 of the pre-paid advertisments on page 1079 in Volume IV - Issue 65 of the New Series in The SAJC newspaper circulated on 29 December 1911. This is the eighteenth page in the Collection of 20 consecutive pages preserved from an early Issue of the SAJC.
The pre-paid advertisments section is described in the SAJC as "miscellaneous pre-paid advertisments such as Wanteds, To Lets, For Sales, Situation-Vacant or Wanted, etc." on the first page of advertisments.
The first advertisement includes a cartoon accompaniment, and is for Golden Cloud Flour. This includes a quote from a buyer stating that the product "has made a big hit!". The cartoon is of an elf-like figure pushing a wheelbarrow of Golden Cloud flour, running into the heels of a man carrying a bag of flour labelled as "Best 'nearly as good' flour". This label is a reference to the fact that the Golden Cloud flour is the best, whereas anything else is inferior, or at best "nearly as good". Similarly, the imagery of the Golden Cloud flour wheelbarrow being on the heels of the man carrying other flour suggests that other flour brands are not ahead of this brand, and nor can other brands outrun the brand of Golden CLoud. The use of an elf-like creature also suggests the Golden Cloud flour is 'magical' or 'other worldly', whereas the other brand is clearly limited by human qualities such as being slower and less than the best and the transporting agent is anthropormorphised as humanly slower than the magical and mechanical speed of the elf-driven wheelbarrow.
The other two advertisments are cut off in these scans of the pages, but it is clear that one is for a tailor and the other is for jars of 'ingelegde vis' (a Dutch dish).

South African Jewish Chronicle

The South African Jewish Chronicle clippings, "Page 2 of the pre-paid advertisments on Page 1078"

Newspaper clipping depicting page 2 of the pre-paid advertisments on page 1078 in Volume IV - Issue 65 of the New Series in The SAJC newspaper circulated on 29 December, 1911. This is the seventeenth page in the Collection of 20 consecutive pages preserved from an early Issue of the SAJC.
The pre-paid advertisments section is described in the SAJC as "miscellaneous pre-paid advertisments such as Wanteds, To Lets, For Sales, Situation-Vacant or Wanted, etc." on the previous page. This page includes longer/larger advertisments than the brief listings on the previous page.
The first advertisment is for tickets aboard steamships to England and other points of contact in Europe. The other three advertisments are notices of Boards of Directors for various mines paying dividends to shareholders, including Van Ryn Gold Mines Estate (Ltd.), New Gogh Gold Mines (Ltd.), and Meyer & Charlton Gold Mining Company (Ltd.). Each divided notice is numbered, and has the Local Secretary listed at the end of the notice, as well as the Head Office address, in which case both the Local Secretary and Head Office address are the same for all three mining companies.

South African Jewish Chronicle

The South African Jewish Chronicle clippings, "Page 1 of the pre-paid advertisments on Page 1077"

Newspaper clipping depicting page 1 of the pre-paid advertisments on page 1077 in Volume IV - Issue 65 of the New Series in The SAJC newspaper circulated on 29 December 1911. This is the sixteenth page in the Collection of 20 consecutive pages preserved from an early Issue of the SAJC.
The pre-paid advertisments section is described in the SAJC as "miscellaneous pre-paid advertisments such as Wanteds, To Lets, For Sales, Situation-Vacant or Wanted, etc." and the cost is listed.
This particular page of advertisments includes some of these miscellaneous items, but notably includes a large advertisment for subscription to the SAJC. This advertisment tries to draw subscribers by stating that it is "the only Jewish paper in South Africa", and even going as far as to warn readers that it is their "bounden duty to support a Journal published in [their] interests, and those of each and every Jew in South Africa". This is a tactical argument to appeal to the communal identity of Jews, but is rather presumptuous to assume that every Jew in South Africa ascribes to these views. The SAJC advertisment in self-promotion goes on to acknowledge its Conservative nature, but claims that it has "won the respect, the admiration, and cordial support of those who differ from its Editorial utterances, because of the fairness with which its columns have been opened freely to those of opposing views". This statement begins by stating an exclusive fact, but then making an inclusive correction to that, based on a contradictory proclamation of openness despite being self-proclaimed Conservative. The openness may be in reference to the occassional opinion piece scattered throughout the SAJC, but the persausive language and potential for contadictory understandings is noteworthy. The page ends with a form to return to the Publisher if the reader wishes to subscribe.

South African Jewish Chronicle

The South African Jewish Chronicle clippings, "Page 1076"

Newspaper clipping depicting page 1076 in Volume IV - Issue 65 of the New Series in The SAJC newspaper circulated on 29 December, 1911. This is the fifteenth page in the Collection of 20 consecutive pages preserved from an early Issue of the SAJC.
This page is titled "Mining and Financial - By Our Own Mining Editor", referring to the section of each SAJC Issue dedicated to news on the mines. The longest article here details an annual meeting of the New Districts Development Corporation (Ltd.), and is followed by reports from mines in the country and nearby influential countries such as Rhodesia.

The page ends with an anonymous opinion piece from "The Review" which makes some stark and strong declarations regarding the practice of caring for those less fortunate, and what the role of the more fortunate is. This piece includes interesting terminology such as "social evolution". It is concluded that the State needs to cope with charity, which elevates individual acts of charity to State-responsibility. This is an interesting outlier to the expected and characteristic charitable nature of Jewish folk. This is acknowledged by the title of this piece being "Social Not Religious", expressing the view of the writer that the religious tradition of charity in Judaism is not relevant in this instance, and that only the social aspect is relevant. This is the view of this opinion writer, not necesssarily of the SAJC.

South African Jewish Chronicle

The South African Jewish Chronicle clippings, "Page 1075"

Newspaper clipping depicting page 1075 in Volume IV - Issue 65 of the New Series in The SAJC newspaper circulated on 29 December, 1911. This is the fourteenth page in the Collection of 20 consecutive pages preserved from an early Issue of the SAJC.
This page includes a standard column in the SAJC titled "Our Serial Story" which is a weekly story or continuation of a fiction piece from the previous week, in this case being a continuation of a story called "The Story of a Community". This story continuation began on the page before the previous page, and is being continued on this page. The story ends with a complete sentence, but is noted "to be continued" in the next Issue of the SAJC the following week.

This page also has a short piece titled "Exchange Echoes - By Our Own Representative on Change". This is the column of the SAJC Issue that reports on the stock market exchange and what items are increasing or decreasing in value. With this Issue being that after the week of Christmas, and the markets being closed for this holiday, the column is shorter than it usually is.

The final item on this page is an advertisment for advertising in the SAJC, stating that these advertisments are "the best advertising medium in South Africa".

South African Jewish Chronicle

The South African Jewish Chronicle clippings, "Page 1074"

Newspaper clipping depicting page 1074 in Volume IV - Issue 65 of the New Series in The SAJC newspaper circulated on 29 December, 1911. This is the thirteenth page in the Collection of 20 consecutive pages preserved from an early Issue of the SAJC.
This page includes a standard column in the SAJC titled "Our Serial Story" which is a weekly story or continuation of a fiction piece from the previous week, in this case being a continuation of a story called "The Story of a Community". This story continuation began on the previous page, and is being continued on this page.

South African Jewish Chronicle

The South African Jewish Chronicle clippings, "Page 1073"

Newspaper clipping depicting page 1073 in Volume IV - Issue 65 of the New Series in The SAJC newspaper circulated on 29 December 1911. This is the twelf page in the Collection of 20 consecutive pages preserved from an early Issue of the SAJC.
This page includes a standard column in the SAJC titled "Our Serial Story" which is a weekly story or continuation of a fiction piece from the previous week, in this case being a continuation of a story called "The Story of a Community". This story is continued on the next page.

South African Jewish Chronicle

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