Item 073_sa_jewish_chronicle_clippings_016 - The South African Jewish Chronicle clippings, "Page 1 of the pre-paid advertisments on Page 1077"

Open original Digital object

Title and statement of responsibility area

Title proper

The South African Jewish Chronicle clippings, "Page 1 of the pre-paid advertisments on Page 1077"

General material designation

  • Photographic material
  • Textual record

Parallel title

Other title information

Title statements of responsibility

Title notes

Level of description


Reference code


Edition area

Edition statement

Edition statement of responsibility

Class of material specific details area

Statement of scale (cartographic)

Statement of projection (cartographic)

Statement of coordinates (cartographic)

Statement of scale (architectural)

Issuing jurisdiction and denomination (philatelic)

Dates of creation area


  • 29/12/1911 (Creation)
    South African Jewish Chronicle

Physical description area

Physical description

Publisher's series area

Title proper of publisher's series

Parallel titles of publisher's series

Other title information of publisher's series

Statement of responsibility relating to publisher's series

Numbering within publisher's series

Note on publisher's series

Archival description area

Name of creator

Biographical history

Custodial history

Scope and content

Newspaper clipping depicting page 1 of the pre-paid advertisments on page 1077 in Volume IV - Issue 65 of the New Series in The SAJC newspaper circulated on 29 December 1911. This is the sixteenth page in the Collection of 20 consecutive pages preserved from an early Issue of the SAJC.
The pre-paid advertisments section is described in the SAJC as "miscellaneous pre-paid advertisments such as Wanteds, To Lets, For Sales, Situation-Vacant or Wanted, etc." and the cost is listed.
This particular page of advertisments includes some of these miscellaneous items, but notably includes a large advertisment for subscription to the SAJC. This advertisment tries to draw subscribers by stating that it is "the only Jewish paper in South Africa", and even going as far as to warn readers that it is their "bounden duty to support a Journal published in [their] interests, and those of each and every Jew in South Africa". This is a tactical argument to appeal to the communal identity of Jews, but is rather presumptuous to assume that every Jew in South Africa ascribes to these views. The SAJC advertisment in self-promotion goes on to acknowledge its Conservative nature, but claims that it has "won the respect, the admiration, and cordial support of those who differ from its Editorial utterances, because of the fairness with which its columns have been opened freely to those of opposing views". This statement begins by stating an exclusive fact, but then making an inclusive correction to that, based on a contradictory proclamation of openness despite being self-proclaimed Conservative. The openness may be in reference to the occassional opinion piece scattered throughout the SAJC, but the persausive language and potential for contadictory understandings is noteworthy. The page ends with a form to return to the Publisher if the reader wishes to subscribe.

Notes area

Physical condition

Immediate source of acquisition

Donated by Effie Schauder


Language of material

Script of material

Location of originals

Availability of other formats

Restrictions on access

Terms governing use, reproduction, and publication

Unless otherwise stated the copyright of all material on the Jewish Digital Archive Project resides with the South African Jewish Museum.

Finding aids

Associated materials

Related materials


Alternative identifier(s)

Standard number area

Standard number

Access points

Subject access points

Place access points

Name access points

Genre access points

Control area

Description record identifier

Institution identifier

Rules or conventions


Level of detail

Dates of creation, revision and deletion

Language of description

Script of description


Digital object (Master) rights area

Digital object (Reference) rights area

Digital object (Thumbnail) rights area

Accession area

Related subjects

Related people and organizations

Related places

Related genres